Range Marketing: The Buffalonian Guide to DIY Website Design and SEO

Known as Buffalo’s leading experts in website design and search engine optimization (SEO), Range Marketing has gained significant recognition since its inception in 2013. With a robust clientele of over 400, the company has addressed various business needs using their proprietary SEO software for optimal results. However, they also believe in empowering their clients with some essential DIY tips.

Website Design with a Personal Touch

Website Design doesn’t always require professional input. Small businesses or individuals can start with identifying their site’s purpose. Whether to provide information, make sales, or promote a service, the design should revolve around this aim. When it comes to colors and fonts, maintain consistency, ensuring your website is a visual extension of your brand. Do pay close heed to site navigation; it should be apparent and user-friendly. Introduction to responsive website design is a fantastic resource for getting started.

Mastering the Basics of SEO

No business can afford to ignore Search Engine Optimization (SEO); it’s the key to organic visibility on digital platforms. Start with keyword research. Identify and integrate keywords relevant to your industry and your customers’ needs into your site’s content. Remember not to “stuff” your content with keywords but to use them subtly and naturally. Websites such as Google Keyword Planner can help.

Leveraging Social Media Practically

A strong social media presence is a powerful marketing tool. Begin by creating profiles on platforms where your target audience is most active. Post regularly and interact with your followers to build engagement; also, don’t forget to integrate your website link in your social media bios. The intention should be to create a human bond with your audience instead of just promoting your product or service.

Additional Expertise with Range Marketing

While these tips provide a solid start, turning to professionals like Range Marketing can take your digital presence to a new level. The company’s proprietary SEO software can provide your business with an edge, ensuring your website stays top-of-search. Their team of experts is always there to assist you when you need to take your business to the heights of digital success.